Reality Clarification! What you do well does not translate to doing other things well! People do things well because they completely understand the business model they are in or created.
I recently heard someone suggest that you won't know if it works until you try something.
OK, that advice only makes sense if there is zero to little cost in trying. Understanding that distraction is an exceptionally high cost as well. Too many believe there is no cost to distraction or wasting time; there is!
One of the most significant obstacles to the print equipment and services industry is its over-optimistic view of its capabilities.
This optimism comes from outsiders or delusional insiders who, without understanding the industry's core deliverable preach platitudes and nonsense as they attempt to lure in those dealers who would rather be complemented than challenged.
Dealers, beware of those who preface how great you are in print sales and services as the reason you will succeed in whatever the wind blew in. The bottom line is that being great is not inheritable; otherwise, the world's greatest descendants would all be today's leaders.
The print equipment and services industry does not have a business model interchangeable with everything the world has to sell and service. The only thing interchangeable is the leadership's desire to succeed based on a plan.
Yes, plans are not absolutes, and leaders should not overthink too much. However, starting any endeavor based on emotion over realities facts - is doomed to failure.
"Status quo is the killer of all that will be invented"
However, defeating Status quo must not be based on one's luck. It will be defeated based on one's skills.
Ray Stasieczko
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