The Threat from lack substance!
It still amazes me how the absolute lack of substance can be so welcomed in an industry falling off a cliff.
The business print industry is navigating through a complete disruption. A disruption that is ripping apart its business model. However, if you listen to some of the industry’s consultants, much of the industry’s press, and most analysts. You won’t hear about disruptions or threats.
Instead, you hear stories from 1999, or you see photos and content useless to relevance but apparently a great distraction to their lack of substance.
Many of the industry’s thought leaders are basically out of thoughts, so they search through their memories to create a vision for the future. But unfortunately, no one will maintain a continuous relevance when they insist on walking backwards with those they follow.
During disruptions, the calm approach of appeasement or the passive charmers are a significant threat to the industry’s transition. So today, more than ever, one must summon their strength and battle the status quo.
These battles can be brutal, for there is no comfort in transition or reinvention. Remember it’s OK to have some fun, to visit the past and share good ole boy – good ole time stories. However, when this fun becomes a journey towards one’s relevance, you will soon find yourself on a dead-end road!
“Status Quo is the killer of all that will be invented.”
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